10/23/2025

We're thrilled to unveil our enhanced Fishing Seasons section, now live on the site! This feature empowers you to explore what's in season throughout the year, offering a clear and engaging way to discover which fish to target during each season. Plan your fishing adventures with confidence and make the most of every trip!

 

We're excited to announce the launch of our new NullX Challenges, live on the site! Powered by data from our Fish Information page, this interactive feature delivers daily, weekly, and monthly challenges tailored for shore anglers. Catch target fish using specific baits from accessible piers, beaches, and riverbanks across California. With automatic resets—daily at midnight, weekly on Sundays, and monthly on the 1st—you can plan your fishing trips with fresh adventures. Head out, cast from shore, and make every catch count!

 

 

08/07/2025

We’re thrilled to announce that our Tide Tracker has expanded beyond its original locations of Huntington Beach, Newport, and Long Beach.

 

Now, you can explore tide and weather predictions for a wider range of California coastal cities, including:

  • Oceanside, CA

  • San Diego, CA

  • Los Angeles, CA

  • San Francisco, CA

  • Santa Barbara, CA

  • Monterey, CA

  • Half Moon Bay, CA

  • Crescent City, CA

 

Stay tuned for more updates and enjoy tracking the tides across the Golden State!

 

07/04/2025

We’re thrilled to announce the addition of our very own Market, currently in soft launch as we gradually expand our catalog. Shop with confidence: We offer only premium American-made fishing apparel, backed by family roots in the industry since the early 1910s.

 

05/15/2025

We’re thrilled to announce the addition of a Tide Tracker for the three most popular bays near our location: Newport, Huntington Beach, and Long Beach. Stay informed with real-time tide data to plan your perfect beach day, fishing trip, or water adventure!

 

Plus, we’ve launched a brand-new Fish Information page, packed with everything you need to know for successful fishing in Southern California—completely free, no gimmicks!

 

Discover:

  • Where to find the most prevalent saltwater, freshwater, and crustacean species.

  • Best baits to use

  • Ideal water temperatures

  • Bag limits and size restrictions

  • Visit our website now to explore these new tools and reel in your next big catch!